Most of the businesses we serve need an updated, optimized informational site. Some of those projects require a blog or e-commerce which is pretty standard these days. There are projects that need more dynamic functions like connecting to a 3rd party like Salesforce or pulling information from another service and displaying it on the website. Maybe you need a membership area, gated content, or front-end animation with custom illustration. These are just a few examples that could raise the cost of the project.